Music magazines and audiences

LO: To identify and analyse a target audience using demographics and psychographics

The target audience for Kerrang Magazines is 14-21 year olds.

the target audience tends to be emo. The music they listen to is heavy metal.

• social grade:D, Working class  

Identifying the audience.

• Gender
• Age
• Race
• Where they live
• nationality 
• Job
• religon 
• Values/ideology 

Demographics:

• Age
• gender 
• race
• location
• employment status 

Psychographics 

• personality
• values
• attitudes 
• interest
• life style

Demographics 

• Gender - Male
• Age - 14 - 21
• Sexual orientation - Straight
• Race - British / American 
• Geographical location - England
• Marital status - single 
• Class - Working class 
• Education- Decently educated 
• Job - part time job 

Learning check 

Demographics is who the person is ( age , gender ) and psychographics is what that person is like ( life style, personality). 

Kerrang readers don't like to be told what to do and they like to do what they want. They listen to heavy metal and are in working class.

They like to buy Rock band merchandise. And they would go to live gigs and possibly play an electric guitar or drum set themselves. If they do they are most likely going to be in a band themselves performing heavy metal. And sing/ write about life and rebelling against the system.