Lego Movie

lego movie research

1) Find out the process behind how a film is produced , distributed , marketed and exhibited. Who does what and in what order?

Development: The first stage in which the ideas for the film are created, rights to books/plays are bought etc., and the screenplay is written. Financing for the project has to be sought and obtained.
Pre-production: Arrangements and preparations are made for the shoot, such as hiring cast and film crew, selecting locations and constructing sets.
Production: The raw footage and other elements for the film are recorded during the film shoot.
Post-production: The images, sound, and visual effects of the recorded film are edited and combined into a finished product.
Distribution: The completed film is distributed, marketed, and screened in cinemas and/or released to home video.

2) What is CONGLOMERATE?

A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries.

3) Who are the 'Big Six' hollywood film studios?

Warner Bros. Pictures. Warner Bros. Pictures stands at the forefront of the entertainment industry. ...
20th Century Fox.
Paramount Pictures. Paramount Pictures is the longest operating major studio in Hollywood. ...
Universal Pictures.
Sony Pictures Entertainment (earlier known as Columbia-Tristar Pictures)
Walt Disney Studios.

4) Who REGULATES films in the UK?

British Board Of Film Classification

5) Which two main companies PRODUCED The Lego Movie (2014)?

Village Roadshow Pictures , RatPac-Dune

6) Who was the producer of The Lego Movie (2014)?

Dan Lin , Roy Lee

7) Who DIRECTED The Lego Movie (2014)?

Phil Lord , Christopher Miller

8) How was The Lego Movie (2014) funded?

60 million dollar budget

9) Who DISTRIBUTED The Lego Movie (2014)?

Warner Bros Pictures (worldwide)

Lego movie target audience

 Thursday 8th March

LO:  To identify the target audience using demographics and psychographics.

Three groups:

  • Young kids who played with lego.
  • Parents who played with it when they were younger.
  • Young adult cinema-goers.
The movie appeals to the younger kids because of the Characters,The song,The basic story line and the obvious humour.

The movie appeals to the parent because of the older lego characters,movie references,And the meaning behind the story.


The lego movie: Marketing

LO: To explore marketing and promotion of the Lego movie; To look link the methods to the target audience.

Different ways of marketing and promoting a movie.


  • Trailer-Teaser,official 
  • Merchandise-Clothes,Toys,Games.
  • Posters
  • Bus adverts
  • Billboard
  • pop up adverts 
  • Youtube adverts 
  • Social media
  • Website
  • Synergy is the simultaneous (at the same time) release of different products to boost both.
The lego movie synergy 
  • 17 Lego world sets
  • 16 collectable mini figures 
  • The lego movie video game
  • Range of school supplies
  • Sticker and activity books 
Promotion research 
  1. Each week in january 2014,a new character poster was released .
  2. Lego stores scheduled linked events.
  3. Free accessory packed were available in stores after building creative models in stores.
  4. Video games released on 4th february.
  5. On 7th february, mcdonalds released collectible 3d cups with happy meals.
Horizontal and vertical integration 





lego movie: TV advertising


Lo: To evaluate the methods used to market the lego movie; to link the methods to the target audience



  • There products 
  • snippets of the movie 
  • ratings
  • date releases 
In dancing on ice at 7.27pm on sunday 9th February 2014.

Nearly 6m people saw the lego movie break live on tv. 

How the lego movie broke boundaries with branded marketing?
They used other brands and movie quotes and characters from other movies.

The lego movie: video game
LO: to explain how vertical integration benefits companies; to analyse using uses and gratification theory


  • Profit maximised
  • Familiarity
  • Extends the pleasure of the film
  • the game promotes the film,the film the game
The lego movie: Put it all together 
LO: To explore exam style questions and how to answer them effectively.

Type of media        Regulator


  • Film - BBFC 
  • TV - Ofcom 
  • Advertising - ASA
  • Magazines and newspaper - Independent press standards / IMPRESS
  • Video games - The V.A.C

Question format

You are likely to be asked four questions in this section of the exam. Two short and two long answers.

The first two are likely to be general questions based on promotion techniques 

The longer question will ask you to discuss the Lego movie as an example.

Will ask for a simple fact based answer E.G. Identify the organisation that 'age rates' video games in the uk.

4 mark question is likely to be a 'give a reason' why question.

10 mark question, There will be Two long answer questions and you will be expected to support your answer.

Example question: How have Propps spheres of action been used to represent the characters 

Analyse how the lego movie posters use stereotypes to create representations that are easily understood. 

The characters have their own role and positions in the film, emit is the normal guy who is trying to everything right and becomes a hero.




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