Representation

LO: To investigate the ways in which the media represents gender.

Stereotypically male characteristics

• Short hair
• Bigger build 
• Stronger
• Deeper voice
• confident 
• Dominant 
• blue

Stereotypically Female characteristics 

• Longer hair
• Smaller
• pink
• hard working 
• emotional 
• caring 

Male stereotypes

• Macho male
• Geek
• Straight
• Alpha male
• Gay male
• Gay best friend

1. Who is in the picture? In the picture there is 7 men dressed in black suits. They are all Macho males who are confidant and Bold.
2. What is the advert/ magazine cover trying to sell/promote? They are trying to sell/ promote mens suits.
3. what can you denote?
4. What are the connotations in the advert?
5. How are men represented? What stereotypes are used? They represented as strong,bold,serious,macho males.
6. Who do you think the advert is aimed at? How do you know? This advert is aimed at Men from the age of 19-25 i know this because its grown men representing the suits.

Same questions Different advert.

1. In the picture the is a male and female 
2. This advert is trying to sell a mens aftershave 
3. Its suggest that they are a couple and are attracted to each other
4. 
   
5. The man is represented as Straight alpha male 
6. This advert is aimed at men I know this because the advert has a mast head saying "Real men wear pink"

Same questions different advert 

1. In the picture there is a grown man and a male baby
2. This advert is trying to sell washing up tablets
3. this advert shows that the man and the baby are father and son 
4. 
   
5. The man is represented as straight Alpha male.
6. this advert is aimed at men or women 

same questions different advert (female)

1. in this picture there is 4 women and 1 male 
2. This is a magazine cover of rolling stones 
3. 
   
4. 
   
5. The women are represented as Gold digger, like him for his fame and money
6. This magazine is aimed at men i know this because the magazine is aimed at men and also has (almost) naked women on the front

same questions different advert (female)

1. In this cover there is a women with a pistol
2. this is a game cover for tomb raider video game 
3. 
   
4. 
   
5. The women is represented as an adventurer 
6. this game is aimed at male or female, i know this because it has a female as the main character but the game still uses hunting equipment

same questions different advert (female)

1. In this picture there is a women working out
2. this advert is trying to sell powerade energy drink
3. 
   
4. 
   
5. the women is represented as fit and healthy 
6. this advert is aimed for male or female 

Mojo magazine representation 

• Dave Growl is represented as an alpha male,who is serious.
• The cover is trying to promote mojo magazines and foo fighters music band.

Today i have learnt that stereotypes are used in every day adverts and covers and that male and females can be represented as different stereotypes.

music mag covers

LO: to create a music magazine cover showing understanding of representation

WWW:
Main image and background went very well.

EBI: Change the font and colour of my text.

Dirt:


I have changed fonts and colours and changed the style of the layout. I did this because it now is more of a rock magazine then a pop magazine.

Cover analysis

LO: to analyse the cover of a magazine, linking it to genre and audience.

• Baby boomer generation-Baby boomer is a descriptive term for a person who was born between 1946 and 1964. This would make you 53 - 71 years old.

• Diversification - The action of making or becoming more divers or varied.

• Audience address - How they talk to their audience.

• Discerning - Having or showing good judgment. 

• House style - House style refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications.

• Intertextuality - One media text refers to another text

The shot type of this magazine is a mid shot.This should've been a close up but because they have put a free cd in it would've cover his face so they made it a mid shot.

the star vehicle of this magazine is Dave Grohl. 

David Eric Grohl is an American rock musician, guitarist, singer, drummer, songwriter, record producer, and film director.

Colour palette - blue,yellow,black,white,red,grey.

Bands/ artist mentioned - Dave Grohl , Ian Dury , Cat Stevens , Elvis.

Mast head style of this magazine is all caps and cartoon like.

Main cover line style of this magazine is Bold and odd colour to the main colours.

Puff tells you about the magazine statistics.

USP Free stuff given away with the magazines, in this magazine u get a free CD.

Placement of text on this magazine. the text on the magazine is all over the the cover but does not go over the main image and goes around the the free cd.

Magazine ownership & regulation

LO: research ownership, regulation & institution involved in music magazines.

• IPC media - Uncut magazines
• Bauer media-Q magazines, Mojo , the box,downtown country,magic
• Condé Nast-Pitch fork magazines 
• Immediate media-Radio times
• Hearst-no music magazines 
• BBC

The best two ways magazines make money is by people buying their magazine and the other way is by adverts, either in their magazines or on tv or advertised in the street. If they own more then one type of magazine they can advertise their magazines for free so they are not spending more money on adverts. 

Ownership 

The majority of magazines are published by nine companies but their titles make up nearly 75% of the market. This means they have a massive influence over audiences and their companies will only get bigger as they control most of the market.

Media regulation & law

IPSO is The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. Ipso makes sure the newspapers and magazines follow the editors code.

Future of magazines

The biggest thing thats changed magazines is that its gone digital. Its cheaper and production is also cheaper. Its quicker and easier to do. 

Genre & Target audience

LO: To identify target audiences for a variety of music magazine genres.

the target audiences is : this magazine is aimed for straight male around the age of 20 to 25 and a some women. it is very colourful and is based on rock and fashion.The audience who read Clash magazines are egoists- people who want the most out of life and like to enjoy life.

The target audience is: This magazine is aimed for British, male. This magazine includes music like pop, classic rock, modern rock, heavy metal, dance, hip-hop, instrumental. The age range is for 20 - 27 year olds.People who read Mixmag are most likely to be drifters-not sure what they all want in life.

The target audience is: This magazine is aimed for British, male.This magazine is based on rock music (Classic rock, modern rock, Heavy metal) The age rage is from 25-35.People who read are also drifters-not sure what they want in life.

The target audience is: Kerrang magazine is aimed for British male who like rock and pop the age range is 23-28. the social class is for working class.People who read Kerrang magazines are disconnected-detached and resentful.

The target audience is: We pop magazine is aimed for British female, age range of 10-13 year olds. and base the magazine of pop music and youtube stars.

The target audience is: Q magazine is aimed for British male who are working class or above. The age range is for 26-35 year olds. And is a rock magazine.

The target audience is : Billboard magazine is aimed at British male/female and 23-28 year olds. social class is for working class and is about pop and fashion.

The target audience is : Vibe magazine is aimed at British male who are usually black. the age range is 20-30 year olds. Social class is for working class. Vibe magazine is about Rap and RnB music.

Music magazines and audiences

LO: To identify and analyse a target audience using demographics and psychographics

The target audience for Kerrang Magazines is 14-21 year olds.

the target audience tends to be emo. The music they listen to is heavy metal.

• social grade:D, Working class  

Identifying the audience.

• Gender
• Age
• Race
• Where they live
• nationality 
• Job
• religon 
• Values/ideology 

Demographics:

• Age
• gender 
• race
• location
• employment status 

Psychographics 

• personality
• values
• attitudes 
• interest
• life style

Demographics 

• Gender - Male
• Age - 14 - 21
• Sexual orientation - Straight
• Race - British / American 
• Geographical location - England
• Marital status - single 
• Class - Working class 
• Education- Decently educated 
• Job - part time job 

Learning check 

Demographics is who the person is ( age , gender ) and psychographics is what that person is like ( life style, personality). 

Kerrang readers don't like to be told what to do and they like to do what they want. They listen to heavy metal and are in working class.

They like to buy Rock band merchandise. And they would go to live gigs and possibly play an electric guitar or drum set themselves. If they do they are most likely going to be in a band themselves performing heavy metal. And sing/ write about life and rebelling against the system.

Magazine cover terminology, layout and analysis.

1.Mojo is one of the mastheads and means a magic charm, talisman or spell. And billboard is the over masthead and means a large outdoor board for displaying advertisements.

2.The billboard magazine has got most of the cover lines on the left side but mojo have them on both sides and not as neat 

3.Both magazines include The date line, name of the magazine and barcode and price

4.There is a main head line on both magazine e.g. Mojo and billboard 

5.On Mojo the cover line is mojo and on the other its billboard 

6.Both magazine have used bold block Capitals and a range of different font sizes .

7.

In-depth study - Mojo

L/O to analyse the target audience for music magazines 

• Publisher
• Circulation
• Target Audience demographics 

The music industry

LO: ti identify and explain different music genres.

• rock
• rap
• pop
• dub step 
• instrumental 
• hip hop
• jazz
• classic 
• reggae 
• country
• drum and bass 
• r and b

Rock: Rock bands usually wear black leather jackets, a t-shirt, denim jeans and black boots. They wear dark clothes. with long hair and beards and they tend to be male.They are Edgy

Rock music is loud with drums and electric guitars

Rock tends to be about life problems

pop: pop artist wear bright colourful clothes,some have bright hair colours ( blue,green, etc ) They wear clothes that make them look attractive.
0
pop music is about relation to another person

RNB

RNB stars usually wear Gangster clothes

RNB is Rap with pop

RNB stars usually sing about money girls drugs etc.

Grime

Grime artist usually wear gangster clothes, gold chains, track suits, hats.

grime is street rap, Urban

They sing about life problems, friends / family death, bad childhood,drugs,money,and being on the road.

Thursday 14th September 

Grime

The target audience for grime is 14-30 and working class
Grime gender: Male
Social class: anyone can listen to it usually listened to in the city
Grimes ethnicity is for black male
nationality for target audience:English

RNB

The target audience for RNB: 20 -40 years old
RNB gender: male/female
Social class:
RNB ethnicity: anyone
Nationality of the target audience: english / american

POP

Age: 10-35
Gender of the target audience: male and female
Social class : anyone can listen to it usually listen to in cities and towns
Ethnicity of target audience: white female
Nationality of target audience: english / american
lifestyle of the target audience: modern family

The coursework

Analysis of moving image

Monday 22nd May


Film : IT

Trailer : Trailer here


The genre of the film, IT, is a horror. We can tell this is a horror film because of the creepy music, a little kid talking over the scene, and slow zooms into objects faces and places. and dark lighting.

Camera work 

1. Fast straight cut,to black screen,then fast straight cut
2. High angle shot
3.Slow track shot towards a missing poster. this shows this object is important for the film later on.

Editing

The trailer is fast past and jumpy it like this because of the genre.

Sound 

Sound has been increased for some objects and non-diegetic music is played. Between scenes a swoosh noise happens this noise is non diegeticAlso when the kids enter the sewer a balloon appears and pops this sound is increased and the echo is also this is for effect and to also make you jump this sound is diegetic. 

Mise-en-scene

Theres a killer (clown) With a costume.
Dark , rainy , setting.
Blood
scary haunted place
jump scares

Sound

Soundtrack

• All sound used in films is known as the soundtrack 

Diegetic and non diegetic sounds and music 

• diegetic sounds whose source is from the story world of the film 
• non diegetic sounds whose source is from outside the story world of the film 

Task 1.

• footsteps 
• gasps 
• wings flickering 
• fire 
• key in the locks 
• the girl saying no 
• tapping

Dialogue 

 Most dialogue is recored secretly and added on after, this is called audio dialogue replacement (ADR) 

Foley 

• is the reproduction of everyday sounds for use in filmmaking.

Task 2

• lamp jumping 
• crickets 
• rusty chain 
• banging 
• human noises 
• pen on paper 
• chair 
• glass breaking 
• tree leaves 
• tree branches
• water pouring 

Sound effects 

Task 3

• people talking / shouting 
• people pushes 
• building crumbling 
• floor cracking 
• water rushing 
• car alarms 
• rocks 

Music in film 

Helps to add tension, atmosphere, time or setting

silents can also be just as effective 

Thursday 18th May

Analysis 

Fight scene 

Opening fight scene.  sherlock holmes is losing and music starts playing this music is non-diegetic. The music is old folk music this suggests the time period 

the thought process. Everything is quite but his voice in his head ( this voice is non-diegetic to everyone else ) 

Finel fight scene. sherlock wins and the crowed goes silent this means they go in shock the silents is for effect. 

mise en scene

Mise-en-scene

• A french term what is put into scene or frame 

• settings and props 
• costume,hair,and makeup
• facial expressions and body language 
• lighting and colour 
• positioning of characters / objects within the frame

 settings and props

sci fi 

• space 
• space ships
• aliens
• energy weapons 

romantic comedy 

• everyday location 
• bed
• flowers

horror

• killer
• weapons 
• dark settings 

costume hair and makeup

• scary
• smart 

facial expression and body language 

• solid
• main character

positioning of characters and objects within a frame 

lighting and colour 

types of lighting

• low key lighting dark lighting
• high key lighting bright ltighting

scene

• high key lighting
• jungle / ocean 
• action / comedy 
• pirates 
• past 
• palm trees 
• ships 

Editing

LO: understand how the editing of different shots can can create and change and change the meaning of a scene and a film.

• Editing is selecting, combining and ordering shots to add meaning and continuity.

Elements of editing

• cutting
• transitions 
• pace and length of a shot 
• rhythm
• cgi and animation 

Cutting 

• in joining one shot to another, an editor can use many different cuts.
• Cutting on action ( match action ) - Following the main person or props

• cut away turning into shot of a person then cut back into the character or show in the character head 
• cross cutting inter cuts between two scenes that are happening at the same time
• straight cut a basic cut between one scene to another with no transitions
• match cut ( graphic match ) linked scenes with similar features 
• eye line match cuts to what they are seeing
• shot reverse shot 

transitions 

• fade in / fade out time has passed

anylsis

• how has editing been used to create tension and suspense in the hot fuzz  battle scene 

• slow cuts and transitions between  

genre conventions

LO: To explain genre codes and conventions 

Action conventions 

• Weapons - guns , knifes 
• Fights 
• Big city ( modern )
• Missions waiting to be completed 
• Always a motive 
• Good guys and Bad guys 
• hi tech ( big machinery )
• Outburst in setting 
• Upbeat nerve racking music 
• Massive destruction 
• Outbreaks in windows doors walls etc
• Killing : death of loved ones 
• Cat and mouse chase
• Explosion and crashes 
• Futuristic cars , cars , bikes 

Three famous directors of action films 

1. Jackie chan 
2. Sylvester Stallone
3. Michael Bay 

 Movie stars that act in action films 

1. Bruce willis 
2. Jason Statham
3. Chuck Norris

Movie Posters 

 

Annotate

• Citys 
• Explosion 
• Cars 
• Helicopters 
• Weapons
  

Film genres

LO: To explore the concept of film genre.

• romance
• comedy
• horror 
• sci fi
• thriller
• adventure
• mystery
• drama
• chick flick
• documentry 
• teen
• war
• hybrid = combonation of two or more genres for example rom com 
• sub genre = a way of classifying types of films within a genre 

horror 

• psycho
• it follows
• the shining
• the exorcist
• halloween 
• the conjuring 
• the with
• scream
• sinister
• the ring
• the cabin in the woods 
• the evil dead 
• jaws
• hush 

comedy 

• the hangover  
• airplane 
• 40 year old virgin 
• american pie
• ted 
• inbertweeners 
• dumb and dumber 
• meet the parents 
• 21 jump street

BBC school report 2017

click here for link to finale report

Mag cover planning

Lo: To create an effective Magazine cover using Appropriate codes and conventions.

Title
Main image
Main cover line
cover lines
colour palette
small details

1.

2.Fallout

3Green , white, black

Shot composition

LO: To understand the basic rules of shot composition                             

5th December 2016

Rule of third :                                                         

 

Without rule of thirds :

Photographing people :

1. looking room

2. Head room

3. Eye level

peer asest by zac 

www: good head room.

ntt: Get closer to the camera.

News and audience

Monday 9th January 2017 


the tube goes on strike 

                                                        
Teenagers who climb tamar bridge


work and careers spend 350 pounds a year on teabags and leaving presents 


FA cup argyle v liverpool 0-0 





The Target audience for newsround 6-11 , children in primary school 
The target audience for news at 10,30 and up, people over the uk
the target audience for spotlight , is people who live in the south west - middle aged 


RADIO 1-- the tube goes on strike -work careers spend 350 pound a year on tea bags and leaving presents.



guess for the ten clock news

 kyrgyzstan plan crashes and kills 37 people 




stories contained 

1) Exeter MP calls for PM to break her silence over trump and Russia 

2) Somerset Stroke charity fighting to keep funding 

3) People of bridport took part in tradition of wassailing : singing to trees to ask for good harvest 

4) ponies on bodmin moor poisoned by remains of tin mines 

5) 


1) stroke charity 

2) plymouth car crash 

3) Exeter MP calls for PM

4) ponies on bodmin moor 

5) Bridport singing to trees 

6) weather 


Possible news day order

1. bodmin student trys to break world record by cycling across australia 

2. Tulip use hawks to cull seagulls 

3.impact of big freeze on uk 

4. uk military building laser weapons 

5.impact on bodmin roads 

6. Rebecca puckey wins music crown comp

7. world pasty championship 

8. bike park in cornwall 

9.

LO: to research and plan an effective news report. 

 Who : Plymouth argyle football club Why : Because they have a chance to win the league 

When: The end of the season 

Where: Plymouth , Devon , England

How: By winning continuous games in the league.

Argyle was promoted in 2004 and was relegated in 2009.

The club was founded in 1886 as Argyle Football Club, the first match taking place on 16 October 1886 against Caxton, a team from Cornwall and saw the Pilgrims lose 2–0. Later that week Argyle won for the first time–beating Dunheved College (now Launceston College) in Launceston (where many of the club's first members had been educated) 2–1.^[1] They played several friendlies against Plymouth United, but poor performances on the pitch led to the club going out of existence in 1894 before being resurrected in 1897 as one part of a general sports club, the Argyle Athletic Club.^[2]In 1898, Argyle F.C. produced its first rulebook. The club's ground was given as Marsh Mills, an area on the edge of the city of Plymouth, which still hosts sports.

Much speculation surrounds the origin of the name Argyle. One explanation is that the club was named after the Argyll and Sutherland Highlanders, an army regiment with a strong football side of its own. Another theory is given by the local geography–suggesting the name comes either from the nearby public house, The Argyle Tavern, where the founder members may have met, or from a local street Argyle Terrace.^[3]

The club adopted its current name when it became fully professional in 1903 joining the Southern League, under the management of Bob Jack. Argyle's first professional game was on 1 September 1903^[4] against West Ham United resulting in a 2–0 win for Argyle with the first goal being scored by Jack Peddie. Their first home game as a fully professional club was on 5 September 1903 when they beat Northampton Town 2–0 in front of a crowd of 4,438. Argyle won the Southern League in 1913, then in 1920 entered the Football League Third Division as a founder member, where they finished 11th in their first season.

News post : DIRT news report

Monday 20th February


Introduction

Now we go over too zac, jordy and liam at the bodmin college for the sport.


Report : Plymouth argyle are the biggest football club in the south west. They are currently in league two fighting for a spot in league one and hoping to work there way up to the premier league. the last time they were in league 1 was in 2010. They have won most of there games this season and need to continue to carry on winning to secure there place in league 1 and to go on further in the future.There manager at this point in time is Derek Adam, who is leading plymouth argyle to league 1. They are competing against 1st place Doncaster and 3rd place Carlisle for a place in league one.


We are interviewing jamie lowry who is an ex plymouth argyle football player who still follows his old team today.

Music-

argyl

Plymouth argyl to win the league and go to championship.