concepts to an advert

Concepts to an advert

Camera shot - mid shot

The placement of the people in the advert are in the middle, same as the text, this makes it easier to see and read.

The background is black and the contrast of the people have been raised a small bit to make them stand out the most.

The facial expression on the guy on the right is , painful, and scared because of a car crash it would be the same feeling.

The use of graphics, they have used cars crashing in tattoos to show the effected of the advert.

By using this advert they are trying to prevent drink driving and to be safer on the road.

They show this by one guy punching another guy with force and there being a lot of impact.

I know this by the facial expression on the guy getting punched and there being car tattoos on the arm and face.

Here is another advert with a similar meaning ( Drink and drive ) :

They try and prove that drink and driving all lead into car crashes. You life is on the line when you drink and drive.