Key concepts

Key Concepts                                Monday 19th September

LO : To apply the four key concepts to media texts 

1. Media language

2. Institutions 

3. Audience

4. Representation 

Media language.

Camrawork ( Cinematography )

Soundtrack

Mise-en-scene

Editing

Xbox Magazine 

Mid shot

Green Colour ( Xbox Colour is green )

Main cover line 

Advertisement 

Main story on the cover

Institutions

Who makes what and for whom 

Audience

We can break down the audience by Gender , age range , location , hobbies , interests , life style , 

wealth , class                                       teenage 

Representation

ying- geek, does all the work, smarter then the teacher,

 (Chinese) wears glasses, hair tied back not very fashionable , dresses correctly , stands straight .



Steven- happy, jumpy, flexible, (gay) acts very girly,