Applying media theory

LO: To apply media terminology when analysing music videos.

Tinie Tempoah                                                            

 

Hebdiges-This used when they are all partying and cycling around the city whilst dancing.
Gauntlet-This is about the alpha male.

theory

Representation theory

Busch: Who's says working class males in the media are presented as; "incompetent and ineffectual,often a buffoon, well intentioned but dumb. in almost all working class series, the male is flawed, some more than others".

Hebdige: Dick Hebdige argued youths are stereotyped as mixed metaphors of; " Youth as trouble maker". They are often represented as one of these two stereotypes.

Hall: Stanley hall argues youths are; 'depressed' and are likely to seek excitement through; crime,sex,drink/drugs; Teens and young adults are often represented with these elements.

Mackillion: argues something slightly different: He says, Males are now shown as sexual objects of desire who are more concern with image.

Gauntlet: Argues males in the media still follow traditional stereotypes as they are shown as, alpha males who control the action with violence.

Laura Mulvey: argued women in the media are used as; erotic objects of desire for males on screen and in the audience; she claims that female representations are created for the male gaze.