Key Concepts Monday 19th September
LO : To apply the four key concepts to media texts
1. Media language
2. Institutions
3. Audience
4. Representation
Media language.
Camrawork ( Cinematography )
Soundtrack
Mise-en-scene
Editing
Xbox Magazine
Mid shot
Green Colour ( Xbox Colour is green )
Main cover line
Advertisement
Main story on the cover
Institutions
Who makes what and for whom
Audience
We can break down the audience by Gender , age range , location , hobbies , interests , life style ,
wealth , class teenage

Representation
ying- geek, does all the work, smarter then the teacher,
(Chinese) wears glasses, hair tied back not very fashionable , dresses correctly , stands straight .Steven- happy, jumpy, flexible, (gay) acts very girly,





